Digital Marketing Framework

Our marketing framework is a product of battle-tested digital marketing executions and plans over the years. Everything we do is guided by it.
If you've been doing digital marketing long enough, you’ll have that Aha! moment. It is made by thinkers and doers. That’s how our framework came into being.

Objectives

Every endeavor starts with an objective broken down into smaller goals and measured using KPIs. Benchmarks are tagged, and targets are set.
Everything we co-create with you must fulfill your objectives. Clear? Well, it should be.
Think FAVS — Feasible, Attainable, Valuable, and Straightforward.

Branding

Your brand underpins everything you do as a company. What’s the brand story that you wanted to tell?
It is important to us what your psychological construct is about and how your customers would want to experience, identify, and perceive you.
There's no excuse not to talk about your brand's genetic makeup. Your DNA speaks about why you exist in the first place.

Infrastructure

This is the bedrock where all your digital marketing efforts are gathered, organized, and managed.
Infrastructure is where all your networks flow. It is the very backbone where your customers experience you.
Your website, social media page, mobile app, or your platform requires fast, stable, secure, and scalable structure.

Analytics

You’ve heard it. Data is the new oil. Data analysis is your friend in making smart and timely business decisions.
Every bit that flows in and out of your digital marketing execution is an opportunity to uncover better insights.
Garbage in, garbage out. Data will be meaningless if you take in inconsistent data.

Content

Content is more than the things you read, even more than what you see. It is more than a story.
It invites action.
Content is valuable, memorable. Its impact is a clear path to success.
There’s a ginormous deluge of information these days. It whacks our brain.
You have no option but to produce great content pieces. Mediocrity has no place in our vocabulary.

Channels

Map out your customer's journey and understand their touchpoints — digital channels.
Currently, there are only four digital horsemen: Earned, Paid, Rented, and Owned channels.
Each type provides different business value or marketing use — demand generation or demand fulfillment. Or is it for engagement or reach?
Your digital channels are your kickstarters. Use them to your advantage.

Strategy + Execution

The strategy is your anchor that connects all tactics. It demands clearer marketing executions aligned with all stakeholders involved.
Let's admit it, bringing conceptual strategy to actionable items is the crux of any marketing undertaking. So before embarking on to impress your target market, step back.
Think.

Customer Experience

Use creativity, data analysis, and logic to explore possibilities to build desirable outcomes centered around the need of your customers.
How your customers perceive you is defined by their interactions with you.
Customer experience should be part of your business equation.

Online Reputation Management

Online Reputation Management
Your online reputation can boost your business's brand.
Businesses and brands that only receive poor ratings on platforms like Google, Facebook, Linkedin, YouTube & Instagram risk losing 80% of their business lead prospects
Create a Positive Online Reputation with Thrive