Content marketing involves itself in the creation, publication, and online distribution of your brand’s content. This long-term strategy bridges the invisible gap between customers and businesses together by making a personal connection with language and stories we all can relate to.
Good content isn't good enough until it delivers your target KPIs -
profitable customer actions.
Content Marketing Strategy
Content is the backbone of any digital strategy you decide to take on.
It’s not just about creating blog posts and website copies that capture your audience’s attention. Effective content marketing strategy enhances profitable consumer behavior and reinforces brand significance. It is way beyond what you were probably made to believe.
To drive valuable actions with your content, we need to address the elephant in the room: who are we talking to? By examining your business in all verticals and situating ourselves into a buyer’s perspective, we paint a picture of your ideal customer and start from there.
We know the “who,” time to answer the “what.” Our team performs a comprehensive content audit first to examine each piece of content you’ve produced for your business. From there, we dig up gems we can clean up or rocks we can remove to lighten the load.
Once the audit is done, our content specialists, along with our expert SEOs, can now map out a clear view of your strategy to give you the results you need.
Power up your content and generate profitable consumer actions.
It looks easy, but try to see between words and syllables. Behind those deceptively simple texts are insights, intentions, strategic messaging, and crucial positioning.
Our content creation services deliver quality output that fits your brand and its objective.
The process of creations starts with a good ideation and brainstorming session. Using available content marketing tools, resources, and a right mix of perspectives helps the team build a cloud of ideas ranging from simple article topics to long-term content strategies that can funnel your users from a passerby to a loyal and returning customer.
From ideas, our content team now develops content that aligns with our content strategy and your overall business goals. To make sure the content is on its pinnacle, we go through stringent quality checks to set the standard—no more, no less.
Our proven content development blueprint consists of emotional triggers, headlines, tones, content types, voice, keywords, target audience, call to actions, and more.
We create content that demonstrates leadership, deepen relationships, elevate thoughts, and provoke emotions to influence behavior.
When your words drive people to execute desired actions, that is one powerful piece of copy.
Copywriting is the act of writing words for your audience and your brand to help persuade a customer into action.
Thoughtful copywriting techniques get your readers to act as you wish. Copies have to be balanced with excellent content to make your audience stick around and become loyal readers.
Content Promotion and Digital PR
Good content is as good as its consumption and interaction. We see to it that we deliver your meticulously-crafted stories through the right channel, at the perfect time, to those who need and want them most.
It starts by defining a concise target audience and target channel, developing critical stories, and creating a growth plan for maximum return. We make sure that your quality content, may it be a blog or video promotion, gets delivered to the right audience at the right time.
We build good relationships with bloggers, principal content creators, and online journalists to help your brand seed press releases, get more citations, and high-quality pick-ups and backlinks.
We understand that all marketing efforts demand to be measured, analyzed, and optimized, including your content. Of course, we track KPIs from awareness to audience engagement and the business value of your content.
To see the success of the effort, a brand will need to re-assess its content if it’s aligned to the target. Factors that we use to measure success are the site traffic, on-site engagement,
brand awareness, and authority in the field. We check with our strategies and executions to make sure everything is in sync.