Being clear about your objectives and your unique value propositions can provide us insights on aligning your users’ expectations to your sales messaging. Customer objections can categorically be about your pricing, quality of product/service, brand trust meter, and how customers stall their buying time.
Conversion Rate Optimization
This is the first stage where we ask and research about your business. Yes, assess first.
A. Company Objectives, USPs and Customer Objections
We ask about your objectives, your unique selling points, and your customer objections.
Being clear about your objectives and your unique value propositions can provide us insights on aligning your users’ expectations to your sales messaging.
Customer objections can categorically be about your pricing, quality of product/service, brand trust meter, and how customers stall their buying time.
Most of the time, these are the factors that render lower conversion rate. It is part and parcel of understanding user experience on your website.
User feedback is also crucial during this stage.
B. Conversion Funnel Review
We visualize and analyze the flow of your customer’s journey.
We identify loopholes at every stage of the buying funnel.
We use analytics to understand bounce rates, abandonment, and other metrics to figure out drop-offs.
C. Competition Research
We study your competitors. We scour the digiverse and find out what they are doing.
We ask questions.
How are they solving their customer objections? What are their sales pitches and propositions? We look at factors on what makes them better or worse than you.
Every conversion rate optimization process starts with a hypothesis. We challenge the existing hero. We double down on what we think is the right challenger. We identify factors we believe can deliver maximum impact based on the data.
This is the stage where we start building assets and solutions based on the drawing board and our hypothesis in collaboration with you. We use top-notch tools needed to optimize works as much as possible.
Below are the solutions:
- Landing Page Optimization
- Page Redesign
- Information Architecture
- Ad Copywriting
- Usability Analytics Tracking
- Web Analytics and Goal Tracking
This is where we take A/B Testing or split testing for a spin. We compare two versions of a landing page or an app screen to determine which performs a lot better. We challenge the existing copies and pages based on the hypothesis we have. We set alternatives as challengers to the incumbent.
We use statistical analysis to know which variation is the winner. We repeat the process until we get the desired conversion rate target.
If you’re missing this piece of the puzzle in your digital marketing strategy, we can help. Let’s talk!